GreenCom: Sustainable Solutions for a Better Environment
Wednesday, September 5th, 2007
From 1993-2006, the AED Center for Environmental Strategies (CES) led the GreenCOM project, an action-oriented communication and social marketing program on sustainable solutions for a better environment.
GreenCOM worked with over 110 partners in 32 countries using AED’s thirty years of experience in applied social science and education research.
Excerpt:
Instead of telling people what to do or not do, or penalizing them, GreenCOM would provide positive incentives, build coalitions, and forge consensus for change at all levels of society.
Instead of placing environmental needs over human needs, GreenCOM would address them both. And projects wouldn’t end with increased awareness. They would start here.
We have been developing materials for GreenCOM, and most recently, a narrative and book report of its success with a focus on five selected countries: Tanzania, El Salvador, Egypt, Indonesia, and Panama.
The project was funded by USAID.
